MART Global Management Solutions

Leaders in Demystifying Rural Markets Since 1993

For three decades we have helped businesses, governments and development institutions understand rural and emerging markets — and turn that understanding into strategy, innovation and impact at scale.

For three decades we have helped businesses understand rural and emerging markets — and turn that understanding into research-led strategy, new business models and on-ground activation.

For three decades we have helped governments, donors and foundations design and deliver programmes that improve livelihoods and create measurable impact at scale.

Explore Our Work Explore Corporate Solutions Explore Social Solutions Talk to Us

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  • 30+Years in rural markets
  • 250+Clients served
  • 1M+Lives impacted

How We Can Help

One partner across the entire value chain

From strategy and business innovation to large-scale social impact and implementation, MART Global brings together expertise across the entire value chain.

Research, strategy, business innovation and activation — built for companies growing in rural and emerging markets.

Large-scale implementation, programme advisory, CSR and market linkages — built for lasting social impact.

Most of our engagements draw on both. See how they connect in our focus areas →

Focus Areas

Where We Create Impact

Many challenges sit between business and community. Our focus areas bring Corporate and Social capabilities together around the outcomes that matter.

Explore the areas where our research, strategy and business innovation help companies grow.

Explore the areas where our programmes, advisory and partnerships create lasting impact.

Agriculture

How MART Global helps across both capability pillars.

How MART Global helps businesses in this area.

How MART Global helps development organisations in this area.

Corporate Capabilities

Social Capabilities

Landmark Projects

Work that changed how markets reach people

Rural India · Hindustan Unilever

Shakti Amma – Last-Mile Distribution

A women-led rural distribution model that took FMCG products to villages while creating micro-entrepreneurs.

Women micro-entrepreneurs Discuss Similar Project

Rural India · Novartis

Arogya Parivar

An inclusive health business model improving access to medicines and health education in rural communities.

Rural health access Discuss Similar Project

India · World Bank

Agribusiness Promotion Facility

Management consultancy to set up the ABPF and increase the uptake of agribusiness across the value chain.

Agribusiness ecosystem Discuss Similar Project

Haryana · Odisha · Jharkhand · SFAC

FPO Promotion with SFAC

Mobilising farmer interest groups and facilitating FPOs to become sustainable, viable businesses.

3 states Discuss Similar Project

Maharashtra · Government of Maharashtra

Maharashtra Agricultural Competitiveness Project

Supporting farmer competitiveness through producer organisations, market access and agribusiness development.

State-wide programme Discuss Similar Project

India · Development Partners

Rural Sanitation Entrepreneurs

Business and marketing plans plus financial linkages that helped entrepreneurs tap the rural sanitation market.

Enterprise-led WASH Discuss Similar Project
Since 1993 Business Mind, Social Heart

About MART Global

Strategy Meets Impact

Founded by Pradeep Kashyap — widely regarded as the father of rural marketing in India — MART began in 1993 when rural markets were still a black box.

Today MART Global is a knowledge-based organisation with a global footprint. Our mission is to enable people in emerging markets to improve their quality of life by delivering innovative, high-value, end-to-end solutions through our partners.

  • Markets
  • Businesses
  • Communities
  • Institutions
  • Government
  • Development Ecosystem
Discover MART Global

Our Impact

Demystifying Rural India Since 1993

0+ Clients
0+ Projects
0M+ Lives Impacted
0+ Years of Collective Experience
0% Committed to Impact

Across Business & Communities

Corporate Solutions

Social Solutions

How Else Can We Help?

MART Global's work often sits at the intersection of business, communities and markets.

Everything we offer to help businesses succeed in rural and emerging markets.

Everything we offer to help programmes deliver lasting social impact.

Research & Strategy Consumer, market and ecosystem research that turns rural complexity into clear, actionable strategy. Explore Large-Scale Program Implementation Delivering livelihood and development programmes at scale across farm, non-farm and livestock sectors. Explore Business Model Innovation Designing inclusive, profitable business models for low-income and last-mile markets. Explore CSR Solutions End-to-end CSR strategy, implementation and impact assessment — including rehabilitation & resettlement. Explore Research & Strategy Consumer, market and ecosystem research that turns rural complexity into clear, actionable strategy. Explore Business Model Innovation Designing inclusive, profitable business models for low-income and last-mile markets. Explore Strategic Activation Taking brands and programmes to rural audiences through on-ground activation that builds trust. Explore Rural Immersion Program “Decoding The New Rural” — classroom insight combined with field immersion for leaders and teams. Explore Large-Scale Program Implementation Delivering livelihood and development programmes at scale across farm, non-farm and livestock sectors. Explore Project Management & Advisory Programme management units, technical advisory and governance support for complex development projects. Explore CSR Solutions End-to-end CSR strategy, implementation and impact assessment — including rehabilitation & resettlement. Explore Market Linkages Connecting farmers, artisans and rural enterprises to markets, buyers, finance and value chains. Explore

Testimonials

What our partners say

MART helped our leadership team see rural India through a completely new lens. The immersion translated directly into a sharper go-to-market plan.
Client Name Head of Rural Marketing, Leading FMCG Company
A rare partner that understands both the market and the community. Their implementation teams delivered with discipline and genuine empathy.
Client Name Programme Director, International Development Agency
From needs assessment to impact reporting, MART made our CSR programme more focused, more measurable and more meaningful for communities.
Client Name CSR Head, Infrastructure Company
Their research gave us a clear picture of rural customers and channels. We used it to redesign our distribution model and scale faster.
Client Name VP – Rural Business, Financial Services Company

Trusted by global institutions, governments and leading companies

  • USAID
  • Microsoft
  • Heifer International
  • Tata Steel
  • World Vision
  • World Bank
  • Hindustan Unilever
  • Novartis
  • Colgate-Palmolive
  • SFAC

View all clients & partners by sector

Let's Talk

Let's talk about your next initiative

Tell us what you're trying to solve. We'll help you find the right capability.