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Research & Strategy

Three decades of listening to rural India. We translate deep market understanding into strategies that work on the ground — not just on paper.

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What We Do Business Research Social Research Our Approach Impact Projects Social Solutions

What We Do

Consumer, market and ecosystem research that turns rural complexity into clear, actionable strategy.

MART conducts a range of market and business research for a variety of clients including corporate, international non-profit institutions and government sector organizations.

The Market Planning tool (MART-MAS) developed by MART, and ethnography research tools like Participatory Rural Appraisal, are extensively used. Our research spans the segments below.

Business Research

Our research spans

  1. 01 Profiling & Segmentation Studies
  2. 02 Demand Estimation (Forecasting) & Pricing
  3. 03 Concept Testing
  4. 04 Business Intelligence
  5. 05 Consumer Buying Behaviour

Social Research

Research for Corporate, Government & Civil Society

MART has the unique distinction of undertaking research projects for Corporate, Government & Civil Society clients, spanning domains like livelihood, capacity building and skill development.

  • IRRI
  • NABARD
  • OXFAM
  • TATA Chemicals
  • GIZ
  • World Vision India
  • SEA
  • Solidaridad
  • Odisha Forest Department

Situational Awareness

  • Livelihood mapping
  • Value chain assessment
  • Baseline, Midline & Endline studies

Institution & Capacity Building

  • Livelihood augmentation
  • Training & Skill building
  • Farm, off-farm & non-farm based interventions
  • SHGs, JLG, PG & FPO development

Marketing & Brand Building

  • Market Intelligence
  • Development of ICT tools
  • Brand building exercises

Direct Implementation

  • Government projects & Programmes
  • CSR & Corporate projects
  • Joint Implementation
MART's 3i Approach has caught everybody's attention… Participatory Rural Appraisal as a tool for Innovative Co-creation is appropriate.
Dr Urs HerrenAmbassador, Embassy of Switzerland, Bangladesh

Our Approach

Research → Analyse → Strategise → Activate → Measure

  1. 01

    Research

    Mixed-method studies across villages, haats and households.

  2. 02

    Analyse

    Turn field data into segments, patterns and opportunities.

  3. 03

    Strategise

    Co-create market strategy and business cases with your team.

  4. 04

    Activate

    Pilot on the ground and refine with real-world feedback.

  5. 05

    Measure

    Track outcomes and scale what works.

Where We Create Impact

Sectors we serve

  • FMCG
  • Agriculture & Agri-inputs
  • Financial Services
  • Healthcare
  • Energy
  • Development Sector

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How Else Can We Help?

Our work often connects corporate strategy with large-scale social implementation.

Large-Scale Program Implementation Delivering livelihood and development programmes at scale across farm, non-farm and livestock sectors. Explore CSR Solutions End-to-end CSR strategy, implementation and impact assessment — including rehabilitation & resettlement. Explore Market Linkages Connecting farmers, artisans and rural enterprises to markets, buyers, finance and value chains. Explore

Explore Our Focus Areas

Where Research & Strategy creates impact

Let's Talk

Let's Talk About Your Next Initiative

Tell us what you're trying to solve. We'll help you find the right capability.

Have a project in mind?

Let's explore how MART Global can help.

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