FPO Promotion with SFAC
Mobilising farmer interest groups and facilitating FPOs to become sustainable, viable businesses.
3 states
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Market Linkages
Livelihoods grow when producers reach markets. We build the bridges between rural producers and the buyers who need them.
What We Do
Connecting farmers, artisans and rural enterprises to markets, buyers, finance and value chains.
Producers in rural India often lose value because they are disconnected from markets, information and finance. MART Global builds sustainable linkages between producer groups, FPOs, rural entrepreneurs and buyers.
We supported entrepreneurs to tap the rural sanitation business by developing business and marketing plans and establishing financial linkages — and we facilitate FPOs to become sustainable, viable businesses.
Our Approach
Map → Organise → Connect → Scale
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01
Map
Value chains, buyers and market gaps.
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02
Organise
Aggregate producers into viable enterprises.
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03
Connect
Build buyer, finance and service linkages.
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04
Scale
Strengthen businesses for long-term viability.
Where We Create Impact
Sectors we serve
- Agriculture & Horticulture
- Dairy & Livestock
- Handicrafts
- Sanitation
- Rural Retail
- Food Processing
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How Else Can We Help?
Our social impact work is strengthened by our research, strategy and business innovation capabilities.
Research & Strategy
Consumer, market and ecosystem research that turns rural complexity into clear, actionable strategy.
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Business Model Innovation
Designing inclusive, profitable business models for low-income and last-mile markets.
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Strategic Activation
Taking brands and programmes to rural audiences through on-ground activation that builds trust.
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Explore Our Focus Areas
Where Market Linkages creates impact
Let's Talk
Let's Talk About Your Next Initiative
Tell us what you're trying to solve. We'll help you find the right capability.
Have a project in mind?
Let's explore how MART Global can help.