CORPORATE

Business Model Innovation

From Shakti Amma to Arogya Parivar — we have co-created some of India's most recognised last-mile business models.

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What We Do Our Approach Impact Projects Social Solutions

What We Do

Designing inclusive, profitable business models for low-income and last-mile markets.

Reaching rural and low-income consumers profitably requires more than a smaller pack size. It needs new distribution, new partnerships and new ways of creating value for everyone in the chain.

Using the MART 3i Innovation Framework — Inquiry, Immersion and Implementation — we help organisations design, test and scale products, services and distribution models built for emerging markets.

Our Approach

Inquiry → Immersion → Ideate → Implement

  1. 01

    Inquiry

    Frame the problem and the opportunity with stakeholders.

  2. 02

    Immersion

    Live the market — with consumers, retailers and communities.

  3. 03

    Ideate

    Develop and stress-test business model options.

  4. 04

    Implement

    Pilot, learn and build the scale-up roadmap.

Where We Create Impact

Sectors we serve

  • FMCG
  • Healthcare
  • Energy & Clean Cooking
  • Sanitation
  • Financial Inclusion
  • Agri-business

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How Else Can We Help?

Our work often connects corporate strategy with large-scale social implementation.

Market Linkages Connecting farmers, artisans and rural enterprises to markets, buyers, finance and value chains. Explore Large-Scale Program Implementation Delivering livelihood and development programmes at scale across farm, non-farm and livestock sectors. Explore Project Management & Advisory Programme management units, technical advisory and governance support for complex development projects. Explore

Explore Our Focus Areas

Where Business Model Innovation creates impact

Let's Talk

Let's Talk About Your Next Initiative

Tell us what you're trying to solve. We'll help you find the right capability.

Have a project in mind?

Let's explore how MART Global can help.

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